Report
Profitability
Among the three mega-cap technology companies, Alphabet provides the most complete profitability picture, Microsoft offers meaningful segment-level data, and Apple's available evidence is largely qualitative. GOOGL reported full-year 2025 revenues of $402.8 billion (up 15% YoY) with net income of $132.2 billion (up 32% YoY) and diluted EPS of $10.81 [GOOGL:S3]; its Q3 2025 operating income reached $31.2 billion on revenues of $102.3 billion, implying a roughly 31% operating margin [GOOGL:S4]. Google Cloud alone saw operating income grow $2.9 billion in the first half of 2025 [GOOGL:S1], underscoring broad-based profitability improvement across segments. Microsoft's Intelligent Cloud segment—its largest and fastest-growing division—generated $44.6 billion in operating income on $106.3 billion of revenue in its most recent fiscal year, up from $37.8 billion the prior year [MSFT:S1], reflecting strong and accelerating cloud profitability; however, consolidated income statement figures are not directly cited in the available evidence. Apple's evidence is limited primarily to qualitative commentary about gross margin volatility, tariff risks, and competitive pressures [AAPL:S1][AAPL:S2], which prevents a quantitative profitability comparison for that company.
Caveat: AAPL evidence contains no quantitative profitability figures—only qualitative risk disclosures—making a balanced three-way comparison impossible. MSFT evidence provides segment-level but not consolidated income statement data.
AAPL: The available evidence for Apple is almost entirely qualitative, noting that net sales and gross margins are subject to volatility and downward pressure from factors including tariffs, macroeconomic pressures, and new lower-margin product introductions [AAPL:S1][AAPL:S2]. No concrete revenue, operating income, or net income figures are present in the evidence, so a quantitative profitability assessment cannot be made.
MSFT: Microsoft's Intelligent Cloud segment delivered $44.6 billion in operating income on $106.3 billion of revenue in the most recent fiscal year, up from $37.8 billion the prior year [MSFT:S1], pointing to robust and expanding segment-level profitability. Consolidated income statement totals are not directly cited in the evidence, which limits a full-company margin assessment.
GOOGL: Alphabet posted full-year 2025 net income of $132.2 billion (up 32% YoY) on revenues of $402.8 billion (up 15% YoY), with diluted EPS of $10.81 [GOOGL:S3], and maintained a roughly 31% operating margin in Q3 2025 [GOOGL:S4]. Profitability gains were broad-based, with both Google Services and Google Cloud expanding operating income meaningfully [GOOGL:S1], reflecting strong operating leverage across the business.
Growth
All three companies are delivering meaningful top-line expansion, though the evidence bases differ in scope and comparability. Microsoft shows the clearest full-year trajectory, with fiscal 2025 revenue rising 15% year-over-year to $281.7 billion from $245.1 billion, accompanied by a 17% jump in operating income and a 16% increase in net income and diluted EPS [MSFT:S1]. Apple's growth evidence is more granular at the segment level: total gross margin expanded from $58.3 billion to $69.2 billion in Q1 2026 versus Q1 2025, driven by both Products (from $38.5 billion to $46.3 billion) and Services (from $19.8 billion to $23.0 billion), with Services benefiting from advertising, the App Store, and cloud [AAPL:S2]. Alphabet demonstrates broad-based geographic revenue growth—U.S. revenues up 13%, EMEA up 14%, and APAC up 18% on a constant-currency basis for the nine months ended September 30, 2025 [GOOGL:S2]—and Google Cloud revenues grew by $15.5 billion year-over-year in 2025, driven by infrastructure and platform services [GOOGL:S4]. All three companies flag macroeconomic headwinds, tariffs, and foreign exchange volatility as risks to sustaining growth [AAPL:S0][MSFT:S2][GOOGL:S0], but each is currently delivering meaningful expansion across its core businesses.
AAPL: Apple's near-term growth is most visible in its gross margin expansion, with total gross margin climbing from $58.3 billion in Q1 2025 to $69.2 billion in Q1 2026, with Services—fueled by advertising, the App Store, and cloud—growing from $19.8 billion to $23.0 billion [AAPL:S2]. The company is focused on expanding market opportunities across smartphones, PCs, tablets, wearables, and services, though it faces substantial competition and macroeconomic risks including tariffs that could weigh on future margins [AAPL:S0][AAPL:S3].
MSFT: Microsoft delivered strong full-year fiscal 2025 growth, with revenue up 15% to $281.7 billion and operating income up 17% to $128.5 billion, reflecting the continued scaling of its commercial cloud business [MSFT:S1]. Management has explicitly elevated cloud revenue growth as a key strategic metric, and commercial remaining performance obligations serve as a leading indicator of future revenue momentum [MSFT:S3].
GOOGL: Alphabet posted robust revenue growth across all major geographies in the nine months ended September 30, 2025, with APAC leading at 18% constant-currency growth and the U.S. at 13% [GOOGL:S2], while Google Cloud revenues surged by $15.5 billion for full-year 2025, driven by infrastructure and platform services [GOOGL:S4]. YouTube subscription revenues also contributed meaningfully to growth, though evolving regulatory actions and macroeconomic volatility remain key risks to sustaining these trends [GOOGL:S1][GOOGL:S0].
Leverage
Across the three companies, Apple carries the heaviest absolute debt load but is actively deleveraging, Microsoft maintains a moderate and stable debt position with an exceptionally strong equity base, and Alphabet has historically been the least leveraged but made a notable jump in FY2025. Apple's FY2025 total debt summed to approximately $98.7 billion (long-term noncurrent $78.3 billion [AAPL:Q3] + current maturities $12.4 billion [AAPL:Q7] + commercial paper $8.0 billion [AAPL:Q11]), down meaningfully from roughly $121.1 billion in FY2022 ($98.96 billion [AAPL:Q0] + $11.1 billion [AAPL:Q4] + $10.0 billion [AAPL:Q8]). Microsoft's FY2025 total debt stood at roughly $43.2 billion ($40.2 billion noncurrent [MSFT:Q3] + $3.0 billion current [MSFT:Q7]), broadly flat versus FY2022's approximately $49.8 billion ($47.0 billion [MSFT:Q0] + $2.7 billion [MSFT:Q4]), even as equity more than doubled. Alphabet's FY2025 total debt surged to roughly $48.5 billion ($46.5 billion noncurrent [GOOGL:Q3] + $2.0 billion current [GOOGL:Q7]), a dramatic increase from FY2024's approximately $14.2 billion ($10.9 billion [GOOGL:Q2] + $1.0 billion [GOOGL:Q6] + $2.3 billion [GOOGL:Q10]) and FY2023's approximately $12.9 billion ($11.9 billion [GOOGL:Q
Citations (89)
qual
AAPL
item_1a_risk_factors
"inflation and other macroeconomic pressures; the imposition of new or increased tariffs and other trade restrictions, their overall magnitude and duration, and retaliatory actions in response; and the introduction of new products or service"
qual
AAPL
item_1a_risk_factors
"a given point in time. The Company believes the price of its stock should reflect expectations of future growth and profitability. The Company also believes the price of its stock should reflect expectations that its cash dividend will cont"
qual
AAPL
item_2_mda
"sales of Wearables.
Services
Services net sales increased during the first quarter of 2026 compared to the same quarter in 2025 primarily due to higher net sales from advertising, the App Store
®
and cloud services.
Apple Inc. | Q1 2026 Fo"
qual
AAPL
item_1_business
", marketing and distribution capability, service and support, corporate reputation, and the ability to effectively protect and enforce the Company’s intellectual property rights.
The Company is focused on expanding its market opportunities "
qual
AAPL
item_2_mda
"of products and tariffs, partially offset by favorable costs.
Services Gross Margin
Services gross margin increased during the third quarter and first nine months of 2025 compared to the same periods in 2024 due primarily to higher Services"
qual
MSFT
item_7a_market_risk
"customer with a right to use the software as it exists when made available to the customer. Customers may purchase perpetual licenses or subscribe to licenses, which provide customers with the same functionality and differ mainly in the dur"
qual
MSFT
item_6_reserved
"s network publishers and news partners
SUMMARY RESULTS OF OPERATIONS
(In millions, except percentages and per share amounts)
2025
2024
Percentage
Change
"
qual
MSFT
item_6_reserved
"on reported revenue and expenses from our international operations in fiscal year 2025.
Further, global, regional, and local economic developments and changes in global trade policies such as restrictions on international trade, including t"
qual
MSFT
item_6_reserved
"en businesses together, as well as elevating our cloud revenue growth metrics to align to our strategic focus on cloud growth.
Commercial
Our commercial business primarily consists of Server products and cloud services, Microsoft 365 Comm"
qual
MSFT
item_2_mda
"Item 2
The estimates used to calculate the fair value of a reporting unit change from year to year based on operating results, market conditions, and other factors. Changes in these estimates and assumptions could materially affect the d"
qual
GOOGL
item_7_mda
"1.4 billion for the year ended December 31, 2025.
•
As of
December 31, 2025, we had
190,820 employees.
We are monitoring ongoing developments surrounding international trade and the macroeconomic environment. As a result of volatility in "
qual
GOOGL
item_7_mda
"conditions or in laws and policies governing a wide range of topics and related legal matters, including investigations, lawsuits, and regulatory actions, have resulted in fines and caused us to change our business practices. As the regulat"
qual
GOOGL
item_2_mda
"s revenue growth was unfavorably affected by changes in foreign currency exchange rates, primarily due to the U.S. dollar strengthening relative to the Argentine peso.
Nine Months Ended September 30, 2025
% Change from Prior Period
Nine mon"
qual
GOOGL
item_2_mda
"operational decision-making and as a means to evaluate period-to-period comparisons. We believe the presentation of results on a constant currency basis in addition to GAAP results helps improve the ability to understand our performance, be"
qual
GOOGL
item_7_mda
"billion from 2024 to 2025. The growth was primarily driven by an increase in subscriptions revenues. This increase was primarily due to the contribution from growth in paid subscriptions across both YouTube services and Google One.
Google C"
quant
AAPL
FY2022
us-gaap:LongTermDebtNoncurrent = $98.96B
quant
AAPL
FY2023
us-gaap:LongTermDebtNoncurrent = $95.28B
quant
AAPL
FY2024
us-gaap:LongTermDebtNoncurrent = $85.75B
quant
AAPL
FY2025
us-gaap:LongTermDebtNoncurrent = $78.33B
quant
AAPL
FY2022
us-gaap:LongTermDebtCurrent = $11.13B
quant
AAPL
FY2023
us-gaap:LongTermDebtCurrent = $9.82B
quant
AAPL
FY2024
us-gaap:LongTermDebtCurrent = $10.91B
quant
AAPL
FY2025
us-gaap:LongTermDebtCurrent = $12.35B
quant
AAPL
FY2022
us-gaap:CommercialPaper = $9.98B
quant
AAPL
FY2023
us-gaap:CommercialPaper = $5.99B
quant
AAPL
FY2024
us-gaap:CommercialPaper = $9.97B
quant
AAPL
FY2025
us-gaap:CommercialPaper = $7.98B
quant
AAPL
FY2022
us-gaap:StockholdersEquity = $50.67B
quant
AAPL
FY2023
us-gaap:StockholdersEquity = $62.15B
quant
AAPL
FY2024
us-gaap:StockholdersEquity = $56.95B
quant
AAPL
FY2025
us-gaap:StockholdersEquity = $73.73B
quant
AAPL
FY2022
us-gaap:CashAndCashEquivalentsAtCarryingValue = $23.65B
quant
AAPL
FY2023
us-gaap:CashAndCashEquivalentsAtCarryingValue = $29.96B
quant
AAPL
FY2024
us-gaap:CashAndCashEquivalentsAtCarryingValue = $29.94B
quant
AAPL
FY2025
us-gaap:CashAndCashEquivalentsAtCarryingValue = $35.93B
quant
MSFT
FY2022
us-gaap:LongTermDebtNoncurrent = $47.03B
quant
MSFT
FY2023
us-gaap:LongTermDebtNoncurrent = $41.99B
quant
MSFT
FY2024
us-gaap:LongTermDebtNoncurrent = $42.69B
quant
MSFT
FY2025
us-gaap:LongTermDebtNoncurrent = $40.15B
quant
MSFT
FY2022
us-gaap:LongTermDebtCurrent = $2.75B
quant
MSFT
FY2023
us-gaap:LongTermDebtCurrent = $5.25B
quant
MSFT
FY2024
us-gaap:LongTermDebtCurrent = $2.25B
quant
MSFT
FY2025
us-gaap:LongTermDebtCurrent = $3.00B
quant
MSFT
FY2023
us-gaap:CommercialPaper = $0
quant
MSFT
FY2024
us-gaap:CommercialPaper = $6.69B
quant
MSFT
FY2025
us-gaap:CommercialPaper = $0
quant
MSFT
FY2022
us-gaap:StockholdersEquity = $166.54B
quant
MSFT
FY2023
us-gaap:StockholdersEquity = $206.22B
quant
MSFT
FY2024
us-gaap:StockholdersEquity = $268.48B
quant
MSFT
FY2025
us-gaap:StockholdersEquity = $343.48B
quant
MSFT
FY2022
us-gaap:CashAndCashEquivalentsAtCarryingValue = $13.93B
quant
MSFT
FY2023
us-gaap:CashAndCashEquivalentsAtCarryingValue = $34.70B
quant
MSFT
FY2024
us-gaap:CashAndCashEquivalentsAtCarryingValue = $18.32B
quant
MSFT
FY2025
us-gaap:CashAndCashEquivalentsAtCarryingValue = $30.24B
quant
GOOGL
FY2022
us-gaap:LongTermDebtAndCapitalLeaseObligations = $14.70B
quant
GOOGL
FY2023
us-gaap:LongTermDebtNoncurrent = $11.87B
quant
GOOGL
FY2024
us-gaap:LongTermDebtNoncurrent = $10.88B
quant
GOOGL
FY2025
us-gaap:LongTermDebtNoncurrent = $46.55B
quant
GOOGL
FY2022
us-gaap:LongTermDebtCurrent = $0
quant
GOOGL
FY2023
us-gaap:LongTermDebtCurrent = $1.00B
quant
GOOGL
FY2024
us-gaap:LongTermDebtCurrent = $999.00M
quant
GOOGL
FY2025
us-gaap:LongTermDebtCurrent = $2.00B
quant
GOOGL
FY2022
us-gaap:CommercialPaper = $0
quant
GOOGL
FY2023
us-gaap:CommercialPaper = $0
quant
GOOGL
FY2024
us-gaap:CommercialPaper = $2.30B
quant
GOOGL
FY2025
us-gaap:CommercialPaper = $0
quant
GOOGL
FY2022
us-gaap:StockholdersEquity = $256.14B
quant
GOOGL
FY2023
us-gaap:StockholdersEquity = $283.38B
quant
GOOGL
FY2024
us-gaap:StockholdersEquity = $325.08B
quant
GOOGL
FY2025
us-gaap:StockholdersEquity = $415.26B
quant
GOOGL
FY2022
us-gaap:CashAndCashEquivalentsAtCarryingValue = $21.88B
quant
GOOGL
FY2023
us-gaap:CashAndCashEquivalentsAtCarryingValue = $24.05B
quant
GOOGL
FY2024
us-gaap:CashAndCashEquivalentsAtCarryingValue = $23.47B
quant
GOOGL
FY2025
us-gaap:CashAndCashEquivalentsAtCarryingValue = $30.71B
qual
AAPL
item_2_mda
"ASU”) No. 2024-03,
Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses
(“ASU 2024-03”) and in January 2025, the FASB issued ASU No. 2025-01,
In"
qual
AAPL
item_1a_risk_factors
"laws and regulations can increase regulatory risks by requiring complex compliance measures and significant modifications to the Company’s products, services and operations, and may lead to operational disruptions, heightened privacy and da"
qual
AAPL
item_1a_risk_factors
"inflation and other macroeconomic pressures; the imposition of new or increased tariffs and other trade restrictions, their overall magnitude and duration, and retaliatory actions in response; and the introduction of new products or service"
qual
AAPL
item_1_business
", marketing and distribution capability, service and support, corporate reputation, and the ability to effectively protect and enforce the Company’s intellectual property rights.
The Company is focused on expanding its market opportunities "
qual
AAPL
item_1a_risk_factors
"and financial condition.
For example, the Company’s artificial intelligence efforts may give rise to risks related to: competition and strategy; recouping costs and returns on investments; product liability; intellectual property infringeme"
qual
MSFT
item_7a_market_risk
"our business during fiscal year 2025. These changes primarily impacted Note 8 – Goodwill, Note 12 – Unearned Revenue, and Note 18 – Segment Information and Geographic Data.
The recast of prior period information had no impact on our conso"
qual
MSFT
item_7a_market_risk
"59,661
$
50,074
Intelligent Cloud
Revenue
$
106,265
$
87,464
"
qual
MSFT
item_7a_market_risk
"385.10
$
339.46
$
245.59
As of June 30, 2025,
62
million shares of our common stock were reserved for future issuance through the ESPP.
Savings Plans
We have savings plans in the U.S. that qualify under Sec"
qual
MSFT
item_2_mda
"ity of an unfavorable outcome and the ability to make a reasonable estimate of the amount of loss. Changes in these factors could materially impact our consolidated financial statements.
Income Taxes
The objectives of accounting for income "
qual
MSFT
item_7a_market_risk
"revenue
186,957
Recognition of unearned revenue
(
179,876
)
Balance, end of period
$
67,265
Revenue allocated to remaining performance obligations, which includes u"
qual
GOOGL
item_2_mda
"on Form 10-Q.
Provision for Income Taxes
Provision for income taxes represents the estimated amount of federal, state, and foreign income taxes incurred in the US and the many jurisdictions in which we operate. The provision includes the "
qual
GOOGL
item_2_mda
"enses related to legal and other matters, TAC, and content acquisition costs.
Google Services operating income increased $8.2 billion from the six months ended June 30, 2024 to the six months ended June 30, 2025. The increase in operating "
qual
GOOGL
item_7_mda
"conditions or in laws and policies governing a wide range of topics and related legal matters, including investigations, lawsuits, and regulatory actions, have resulted in fines and caused us to change our business practices. As the regulat"
qual
GOOGL
item_7_mda
"301
%
Net income
$
100,118
$
132,170
$
32,052
32
%
Diluted net income per share
(1)
$
8.04
$
10.81
$
2.77
34
%
(1)
For additional information on the calculation of diluted net income per share, see Note 12 of the Notes to Conso"
qual
GOOGL
item_2_mda
"Months Ended
September 30,
2024
2025
$ Change
% Change
Consolidated revenues
$
88,268
$
102,346
$
14,078
16
%
Change in consolidated constant currency revenues
(1)
15
%
Cost of revenues
$
36,474
$
41,369
$
4,895
13
%
Operating expe"